A major Christian organization is pledging to spend $50 million and reach 22 million evangelical, Catholic and pro-life voters as part of a digital and grassroots campaign to highlight President Trump’s accomplishments and re-elect him this year.
The Faith & Freedom Coalition, founded by Ralph Reed, launched the campaign Wednesday, calling it the “largest pro-family voter education campaign in modern American political history.”
It released a two-minute digital ad, “Promises Kept,” that opens with images of Trump becoming the first president to appear at the March for Life. But it touches on other issues, too, including the economy, criminal justice reform, religious liberty and federal judges.
The ad calls Trump the most “pro-life,” “pro-family,” “pro-religious freedom” and “pro-Israel” president “in history.” It ends with the tagline: “Promises Made. Promises Kept.”
“In 2016, Donald Trump won 81 percent of the evangelical vote,” said Timothy Head, executive director of the Faith & Freedom Coalition. “At that time, many evangelical and faithful Catholic voters did so on faith. Now, there is an impressive and historic record of accomplishments. These are promises made and promises kept, not only to the faith community, but to the American people. That’s a message we will ensure every faith-based voter in every key state and Congressional district gets between now and Election Day.”
- Technically, it is an “education campaign” and not a re-election campaign, but the effect largely is the same.
- Register 1 million new voters.
- Knock on 4 million doors.
- Make 10 million get-out-the-vote calls (2 million by volunteers and live operators).
- Distribute 40 million voter guides in an estimated 117,000 churches.
- Make tens of millions of SMS and email contacts.
The campaign will target battleground states, including Florida, North Carolina, Arizona, Pennsylvania, Michigan and Wisconsin.
The first digital ad also touches on human trafficking, the U.S. withdrawal from the Iran nuclear deal, and the moving of the U.S. Embassy to Jerusalem.
The campaign will include an estimated 6,000 volunteers and paid staff.
Faith & Freedom visited 2.2 million homes leading up to the 2018 elections. The 2020 campaign involves a doubling of that effort, according to a press release.
Photo courtesy: ©Getty Images/Tasos Katopodis/Stringer
Video courtesy: Faith & Freedom Coalition
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, TheChristian Post, TheLeaf-Chronicle, the Toronto Star andthe Knoxville News-Sentinel.